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WIFO MARKETING
WIFO Marketing is here to help you unleash the potential of mobile marketing within your company. Our Bluetooth marketing products offer an innovative and cost effective solution for your business.
TARGET MOBILE
Newspapers, Radio, Television and the Internet - all at the centre of communication in today's society, be it for advertising or purely communication purposes. There are around 70 million active mobile handsets in the UK (more than 1 per person) , making mobile technology not only a communication tool but the newest form of mainstream media.
With virtually the entire nation connected in some way to a mobile network, mobile marketing is understandably booming. Major organisations are already looking to target the mobile phone with 20% of their spend expected to be used to target mobiles directly over the next 2-3 years.
With a response rate far higher than traditional forms of marketing activity it's no surprise that some of the largest companies in the world are already focussing their efforts to grow market share in this direction.
WHY BLUETOOTH MARKETING?
Technological advancements in the mobile industry have resulted in the mobile phone becoming an all round entertainment and information device carried by the vast majority of the population. The ability of mobile devices to handle images / video and text enables engaging and informative content to be sent to the devices.
Bluetooth or proximity marketing is an ideal way for retailers to increase brand awareness or communicate special offers and promotions to mobile users within their immediate vicinity. This kind of marketing can have an instant impact on the buying behaviour of potential customers.
WIFO B-BOX
The Wifo B-Box is our innovative Bluetooth Marketing solution. The B-Box is able to detect thousands of Bluetooth enabled mobiles in a day, and delivers messages /advertising to mobiles when the moile user chooses to accept the message. For an in depth look at the Wifo B-Box and its capabilities click here
WIFO B-BOX HOTSPOT NETWORKS
Bluetooth Marketing is at its most effective when the content is delivered in an area where there is a longer dwell time and where mobile users are most likely to accept the message. For these reasons, we build networks of B-Box units across busy towns and city centres, housing the units in areas such as cafe's and bars. We then send out the messages from businesses in a single message, therefore delivering multiple special offers to the mobile user in one hit. See an example below of the kind of messages we broadcast.
In addition to advertising, our B-Box networks can be utilised to distribute valuable information and increase awareness of public campaigns and services. See below an example of how the B-Box can be used in this way.
YOU CAN ALSO BUY OR RENT B-BOX UNITS - CHOOSE THE RIGHT SOLUTION FOR YOUR BUSINESS
The ever advancing technology of mobile devices allows companies to maintain their corporate image / branding through attractive images or short video clips sent to a mobile device.
Innovative businesses are grasping this opportunity to approach their target markets in new and exciting ways - snatching the attention of potential customers in the most personal format available.
WIFO can assist in assessing your businesses needs, and help you to decide upon the most effective way to unlock the potential of mobile marketing. Whether you require a single box solution, or a network of boxes to cover a wider area or multiple sites, WIFO have a solution to fit your requirements.
SINGLE B-BOX SOLUTION
A single B-Box solution is an ideal way for any establishment to raise awareness of its special offers / promotions or simply increase brand awareness. Potential passing clients / customers will receive the message from the B-Box, and with an optional long range antenna it's possible to cast a wider net and further increase awareness of your business.
MULTIPLE B-BOX SOLUTION
If you wish to cover a wider area or multiple sites, then you may require multiple B-Box units. These boxes can be networked, allowing all boxes to be operated from a single location. In addition a network of B-Box units can either send the same message from each or can function independently.
MESSAGE CONTENT
Many different types of content can be sent to mobiles, although not all mobiles support all kinds of content, so it's important to bare this in mind when planning a mobile marketing message or campaign. With the option of text, single image, multiple image or video, mobile marketing campaigns can be both engaging and informative. Below are some examples of the kind of message that can be created.
 TEXT (.txt file) |
 SINGLE FRAME (.jpg file) |  MULTIPLE FRAMES (.gif file) |